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Coty Travel Retail Asia Pacific partnered with Indira Gandhi International Airport and Delhi Duty Free to unveil Fly With Me a multi-brand fragrance discovery pop-up experience featuring a range of brands including Calvin Klein, Marc Jacobs, and BOSS.
Following Fly With Me activations in China, Malaysia, and Singapore, the pop-up is running during November at the airport, coinciding with Diwali 2023.
The pop-up invites travellers to embark on an olfactive discovery experience, enabling them to interact with signature fragrances, from the Delhi Duty-Free Exclusive Calvin Klein Eternity for Women, to the BOSS Bottled Eau de Toilette and the BOSS Bottled Eau de Parfum gift sets. The area features a range of immersive activations, including multi-scent tablets to select the fragrances, among the space which is decorated with holiday decorations such as lanterns and flowers.
Coty Global Travel Retail, Senior Vice President, Guilhem Souche said: “Travel retail sits at the pinnacle of retailtainment and collaborative, omnichannel innovation, and we are incredibly excited to bring this vision to life again through the Fly With Me experience at Indira Gandhi International Airport. This exclusive pop-up, created in partnership with Delhi Duty-Free, invites passengers on an exciting journey to not only discover signature Coty fragrances but also unique retail experiences. We are also incredibly excited to launch this joyous travel retail concept during Diwali, a particularly festive moment of the year.”
Delhi Duty Free CEO Ashish Chopra said: “In collaboration with Coty and the groundbreaking Fly With Me experience, we’re thrilled to bring a novel fragrance odyssey to our global travellers. This unique pop-up introduces an immersive space that goes beyond traditional retail. As our travellers discover exclusive offerings and engage with the interactive activation, we’re excited to elevate their shopping experience during this Diwali celebration.”
Embracing the spirit of Diwali, visitors see the golden-themed pop-up which features the signature Fly With Me airplane. Situated at a prime location in front of the Beauty & Cosmetics Zone in Terminal 3, travellers passing by will notice Coty’s iconic fragrance brands on display.
A second multi-fragrance space will also be available at the International Departures Hall in Terminal 3, offering an interactive experience to travellers. The pop-up store features a traditional glow of diyas and is decorated with rangoli, lanterns, and flowers.
In addition to exclusive travel retail sets, visitors can also indulge in the gifting season with signature fragrances from various brands, including Boss Bottled Elixir, Marc Jacobs Perfect Eau de Parfum, and a fresh release from Calvin Klein – the Defy Eau de Parfum.
There are retailtainment activities in the space where visitors can discover various Coty fragrances and select their ideal perfume using a multi-scent tablet, available exclusively at the pop-up store.
Travellers can display their specially designed Diwali-themed fragrance blotter at the pop-up. By presenting this token of appreciation, each visitor is rewarded with an gift with every purchase.
