Apple issues apology statement over new iPad Pro ad, will not air it on TV

10 May 2024
Cupertino admitted that it "missed the mark with this video" and issued an official apology.

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Heis, 17 May 2024I guess you missed the part to read what the VP of marketin... moreWhat in the blue hell are you going on about?

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    • Heis
    • rKn
    • 17 May 2024

    DaFink, 10 May 2024Was I saying anything about the creativity of this ad? I gu... moreI guess you missed the part to read what the VP of marketing communications said 🤦🏻‍♂️
    Read the first line of the quote

    And i never said about you saying anything regarding creativity, i was being sarcastic of how Apple as they claim to be creative ran the advertisement which was made by LG years ago.
    Next time learn to read between the lines 🤦🏻‍♂️

      Anonymous, 15 May 2024The problem with you is that you're egotistic. You thi... moreYeah, so egotistical that I’m just constantly throwing my weight around everywhere on this site 🤷

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        • Anonymous
        • 70d
        • 15 May 2024

        DaFink, 15 May 2024Mate, who replied to who is irrelevant as you have often ch... moreThe problem with you is that you're egotistic. You think that it's about you. In reality, people discuss and debate things all the time. It's just what people do naturally. It's not about you at all.

          Anonymous, 15 May 2024LOL. You're hilarious. I'm not surprised, though,... moreMate, who replied to who is irrelevant as you have often chimed in on my conversations. And I don’t give a dam for your opinion on me, I don’t happen find you particularly engaging either, you are just another random anon with a bee in his bonnet over all things Apple. Talk about a dime a dozen 🤦‍♂️

          Jog on!

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            • Anonymous
            • 70d
            • 15 May 2024

            Anonymous, 15 May 2024yes... in non apple article also they criticize apple produ... moreThat's fine when doing a comparison. For example, people also criticize Samsung on comment sections of non-Samsung articles. This is very normal. Companies aren't your masters. Feel free to criticize them and their products as much as your want.

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              • Anonymous
              • 70d
              • 15 May 2024

              DaFink, 15 May 2024What the hell are you going on about? not sure what busines... moreLOL. You're hilarious. I'm not surprised, though, because you seem to be a very narrow person. People like you are a dime a dozen. I reply to comments all the time. That's what people do in comment sections. Yours are simply among those comments. I don't think that I see you when I criticize other products, and that's not an issue at all. It's weird that you expect that when you criticize some products, some certain person should talk with you about that. By the way, when I first commented on this article, I replied to a comment posted by another person. It was you who replied to my comment, and that's fine. However, it's weird that you seem to think that this is about you.

                Anonymous, 15 May 2024Do you read comment sections of non-Apple-related articles,... moreWhat the hell are you going on about? not sure what business it is of yours but I keep my comments mostly to those relating to apple products. I'm sorry you seem to have some issue with that and with me in general, but I also don't really care.

                Look, play supposedly not biased voice of reason all you like kiddo, it doesn't fool me. I never seem to hear from you when I do happen to offer criticism of Apple, only in my 'defence' of them do you pop up. Coincidence I'm sure, nothing to do with your own biases eh 🤔


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                  • Anonymous
                  • wHR
                  • 15 May 2024

                  Anonymous, 14 May 2024You should open your eyes and read comment sections of non-... moreyes... in non apple article also they criticize apple products and companies all the time

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                    • Anonymous
                    • 70d
                    • 15 May 2024

                    DaFink, 14 May 2024No I read articles about a range of brands and products on ... moreDo you read comment sections of non-Apple-related articles, though? Anyway, if you are aware that people criticize products and companies all the time and don't single one out and still think that people criticize Apple products because of Apple, not because of the products, nobody can help you.

                      Anonymous, 14 May 2024You should open your eyes and read comment sections of non-... moreNo I read articles about a range of brands and products on this site. Though I do tend to keep my comments to Apple related stuff as I’m not really interested in getting into it with people over products I don’t own, from brands I’m not all that fond of. I leave that to you lot…

                      That doesn’t refute my point though, the ludicrous outrage of this rather banal ad has less to with the ‘message’ than it does the messenger.

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                        • Anonymous
                        • 70d
                        • 14 May 2024

                        DaFink, 14 May 2024Of course not, LG could have put the entire brass section o... moreYou should open your eyes and read comment sections of non-Apple articles. People criticize products and companies all the time. Have you ever thought that maybe you mostly see people criticize Apple because you mostly read Apple-related articles?

                          Anonymous, 14 May 2024and nobody care about LG did the same before ? Of course not, LG could have put the entire brass section of the London symphony orchestra through the press and nobody would have batted an eyelid!

                          This isn't about content, this is an Apple issue, same as it always is......

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                            • Anonymous
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                            • 14 May 2024

                            and nobody care about LG did the same before ?

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                              • Anonymous
                              • 70d
                              • 13 May 2024

                              DaFink, 13 May 2024Yes I have seen such calls across social media, and I wasn&... moreI consistently criticize Sony phones.

                                Anonymous, 13 May 2024Wonder if any of the people saying "its okay"/&qu... moreWell i'm no artist, but I'd imagine anyone with even a modicum of maturity and common sense wouldn't care so long as it wasn't their own equipment that was being crushed. And I highly doubt any of single piece said equipment was of any historical, or real financial value.

                                I have found this whole affair to be a very unsettling reminder of just how emotionally fragile people have become. Even more so when you consider a large portion of the backlash for this rather mundane ad comes from those who wouldn't buy an iPad regardless 🤷‍♂️

                                  Anonymous, 13 May 2024Have you read comments on Twitter? I don't read every ... moreYes I have seen such calls across social media, and I wasn't looking for them to 'fit my narrative' at all. On this matter I don't have a narrative, as I said this this whole situation started out as ridiculous and has only gotten more farcical since. See, LG pulled this same stunt 16 years ago and it was crickets as far as backlash was concerned. Yet now Apple has done it everyone us up in arms, oh how I wonder what the key difference there is 🤔

                                  I have to take your word on your being more broad in your critical opinions of company's in general. I only ever see you consistently taking a very specific view of one particular company, that being Apple. Which you are welcome to do of course, but then sniping at those you deem as defending said company is very much hypocritical.

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                                    • Anonymous
                                    • 70d
                                    • 13 May 2024

                                    DaFink, 13 May 2024Who exactly is lying here? yes there have been people sayin... moreHave you read comments on Twitter? I don't read every single comment, but apparently people didn't demand Apple to apologize. Don't try too hard to find a few comments that fit your narrative Apple and misrepresent the facts. I don't hate on Apple as my hobby, by the way. I criticize many companies and products. My criticism is toward this ad, which I consider distasteful and narrow. My opinion will be the same regardless of the company.

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                                      • 13 May 2024

                                      Anonymous, 13 May 2024Wonder if any of the people saying "its okay"/&qu... moreapple crushing objects is them trying to convey that they will crush any product and it's manufacturing company as long as their legendary ipad is even somehow able to replace it
                                      It's a subtle way of apple showing their evil ways

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                                        • Anonymous
                                        • MMZ
                                        • 13 May 2024

                                        Wonder if any of the people saying "its okay"/"people are to sensitive" are professional artists.

                                        I mean, are you professional photographer and you liked how they crushed cameras?
                                        Are you professional musician and you liked how they crushed musical instruments?